Marketing · Cork
Cork marketing that compounds. Every month cheaper than the last.
Advertising is what you pay for this week. Marketing is what pays you back for years. SEO and social media are the two channels that turn last quarter's work into next quarter's enquiries, at zero incremental cost.
Two disciplines, run by one person, tied to enquiries rather than vanity. Cork marketing without the agency theatre or the €99/month scam.
Realistic timeline
How long it actually takes.
Marketing is the longest game of the three services. Need enquiries this week, run advertising. Building a channel that compounds, this is where you invest.
Cork marketing timeline
Weeks 1-2
Foundation
Strategy locked. Technical SEO audit and fixes. First posts live.
ROI InvestingMonth 1
Rhythm
Posting cadence settled. Google Business Profile fully optimised. First content ranking.
ROI Returns startingMonths 2-3
Patterns emerge
We know what content works. Early ranking movement on long-tail keywords.
ROI ProfitableMonth 6
Compounding
Predictable audience growth. First-page rankings on target keywords. Regular enquiries from organic.
ROI Scaling upMonth 12+
Established channel
SEO and social producing enquiries you did not pay for that week. The moat is real.
ROI CompoundingTwo disciplines
What "marketing" actually means here.
Marketing is not advertising. Marketing is not a landing page. Marketing is the two channels that build an audience and an authority — SEO and social media — done properly and consistently over months, not weeks.
SEO in Cork
Rank, don't rent
Technical foundation, on-page optimisation, Google Business Profile, local citations, content that targets real searches, links earned rather than bought. Local SEO is the fastest lever for most Cork service businesses.
From
€110
per week
Social Media Management
Show up, weekly
Strategy first. Then content, posting, community management on the platforms your buyers actually use. Instagram, LinkedIn, Facebook, TikTok where relevant. Reporting tied to enquiries, not follower counts.
From
€120
per week
Pricing
What it costs.
Per-week fees, billed every 4 weeks. Choose the tier that fits. Most Cork SMEs start with one and add the other once results are clear.
Social only
From €120
Per week
What's included
- →One platform
- →3 posts + 3 stories per week
- →Strategy and voice guide
- →Community management
- →Monthly reporting
SEO + Social
From €180
Per week
What's included
- →Full SEO retainer
- →Social on one platform (3 posts + 3 stories/wk)
- →Google Business Profile
- →Content briefing tied to both
- →Monthly reporting
SEO only
From €110
Per week
What's included
- →Technical + on-page SEO
- →Local SEO + GBP
- →Content briefing
- →Link earning
- →Monthly reporting
Money where my mouth is
Money-back guarantee on every retainer.
Social media retainers come with a 90-day money-back guarantee. SEO retainers run on 120 days because organic takes longer to move. If the agreed result has not materialised, I refund the fee for that period or extend by a month free. Your call.
The short version: I put money on the line because I am confident in the work. No agency in Cork will put that in a contract. I will.
FAQ
Things people ask.
What is the difference between marketing and advertising?
Advertising is paid — Google Ads, Meta ads, LinkedIn ads. You spend money, you get impressions and clicks this week. Marketing is compounding — SEO and social media. You do the work now, and it keeps producing enquiries for months and years afterwards. Most Cork SMEs need both. See the advertising service for the paid side.
How long does SEO take to work?
4 to 6 months for meaningful movement. 6 to 12 months for competitive keywords. Full detail in my post on how to improve your SEO.
How much should I spend on marketing?
Social media management alone, €120/week (3 posts + 3 stories). SEO alone, €110/week. Both combined at the discounted rate, €180/week. Below these figures the work is not enough to move the needle.
Do I really need to be on social media?
Almost every buyer in 2026 checks a business on social before ringing. A dead account kills recommendations you never even hear about. My guide to which platform is right for your business is a fair place to start.
Can you write the content?
Yes. Every retainer includes content creation. Posts, captions, blog briefs, GBP posts. Your voice, written by me, in your name.
What if I want to run ads too?
Then we run marketing and advertising together. Most established Cork SMEs do — organic marketing to build the moat, paid advertising to fill the pipeline this month.
Related reading
Dig deeper into marketing.
Blog · SEO
What is SEO?
The three pillars, in plain English.
Blog · SEO
How to improve your SEO in 2026
Quick wins, structural work, and long-term authority building.
Service · Advertising
Advertising (Google, Meta, LinkedIn)
The paid side. Enquiries this week, while marketing builds the moat.
Blog · Strategy
Digital marketing strategy
How marketing and advertising fit into one plan.
Blog · Checklist
Digital marketing checklist
The order to build SEO, social, and everything else in.
Blog · Content
Why blog writing matters
The content engine behind the SEO side of this service.
Two ways to start.
Option 1. Book a 20-min call.
We talk. I learn about your business. You learn about how I work. No pitch deck, no pressure. If it is not a fit, I will tell you and point you at someone who is.
Book a callOption 2. Get the free audit.
Tell me your website and your industry. I spend an hour on it and come back with a report telling you exactly where you are leaking enquiries online. No call required. No follow-up unless you want one.
Get the free report