LinkedIn Ads · Ireland
LinkedIn ads for B2B businesses that know their deal size.
LinkedIn ads have the highest cost per click of any major paid channel in Ireland. €8, €12, €20 per click is normal. That sounds terrible until you remember that one B2B client can be worth €10,000, €50,000, or more.
When the deal size justifies the click, LinkedIn is the most precise B2B channel there is. When it does not, do not use it. I will tell you which side you are on. From €90 per week, billed every 4 weeks.
Realistic timeline
How long it takes.
LinkedIn takes longer than Meta or Google because B2B buying cycles are longer. First enquiries in weeks, predictable pipeline by month three.
LinkedIn ads timeline
Weeks 1-2
Foundation
ICP defined. Insight Tag installed. Creative built. First campaigns live.
ROI InvestingMonth 1
First leads
Cold campaigns producing early enquiries. Retargeting audiences filling.
ROI Returns startingMonths 2-3
Optimisation
Winning audiences and offers identified. Cost per lead stabilising.
ROI ProfitableMonth 3+
Predictable pipeline
Consistent SQLs. ABM programmes layered where relevant.
ROI Scaling upThe Fit Test
Who LinkedIn ads are right for.
Right for you if
- Your average customer lifetime value is €10,000 or more. B2B, high-ticket B2C, or enterprise
- Your buyer is a specific job title at a specific company type. Precision beats reach
- You can spend at least €800 a month on ad spend. Below that, audiences never fill
- Your sales cycle is 30-180 days. LinkedIn is a pipeline builder, not a close-tomorrow channel
- You have a decent landing page or Lead Gen Form ready. Cold LinkedIn traffic needs somewhere good to land
Not for you if
- You sell to consumers. LinkedIn is a professional context; consumer offers land badly there
- Your customer lifetime value is under €5,000. The clicks are too expensive to pay back
- You want €400/month campaigns. LinkedIn spends €40 by lunchtime and goes quiet
- You need enquiries this week. Meta or Google get you there faster and cheaper
What's included
How I run LinkedIn ads.
Audience first, campaign second
Job title, seniority, company size, industry, function, years of experience, groups, skills. Ideal customer profile written out before a euro is spent.
Right format for the goal
Sponsored Content for reach and leads. Message and Conversation ads for direct outreach. Document ads for gated downloads. Video for warm audiences.
Lead Gen Forms wired properly
Pre-filled from user profiles, 3-5x conversion of off-platform. Best for top-of-funnel volume with fast follow-up.
Insight Tag + server-side conversions
LinkedIn's Insight Tag installed cleanly, plus CAPI where the CRM supports it. Every enquiry tracked back to source.
Full-funnel retargeting
Website visitors, video viewers, event registrants, form openers all retargeted with the next step. That is where LinkedIn ROI actually shows up.
Reporting in plain English
Cost per lead, cost per SQL, pipeline sourced. Not impressions, not clicks. Business metrics only.
Pricing
What it costs.
Management fee
From €90
Per week
Billed every 4 weeks. Three-month minimum, month-to-month after. 90-day money-back guarantee.
Ad spend (paid to LinkedIn)
From €800
Per month, minimum
Paid directly to LinkedIn, never marked up. €1,500-4,000/mo is typical for Irish B2B SMEs.
FAQ
Things people ask.
How much should I spend on LinkedIn ads?
Minimum €800 per month in ad spend. Realistic operating budget for most Irish B2B SMEs is €1,500-€4,000 per month.
How is LinkedIn different from Meta ads?
Meta reaches almost everyone; LinkedIn reaches specific people in specific roles. Meta clicks are cheap; LinkedIn clicks are expensive. Meta for consumer and impulse; LinkedIn for B2B and considered purchases. See the Meta ads page for the Facebook and Instagram side.
How long before I see results?
Enquiries within 30 days if targeting and offer are right. Consistent pipeline usually starts around day 60. Stable cost per lead by day 90.
Do LinkedIn ads work for consumer businesses?
Very rarely. LinkedIn is a professional context. Consumer offers land badly there, and clicks are too expensive for consumer margins.
Can you build the landing pages too?
Yes. €200 one-time for a dedicated landing page. If your whole site holds conversion back, that is a web design project.
Do you work with businesses outside Ireland?
Yes. LinkedIn is where I have the broadest geographic reach — Ireland, UK, Germany, Australia.
Related reading
Dig deeper.
Service · Advertising
Advertising (all paid channels)
Google Ads, Meta ads, and LinkedIn ads under one roof.
Service · Meta Ads
Meta Ads (Facebook + Instagram)
Social advertising for consumer and local Irish businesses.
Blog · Social Media
Which social platform is right for your business?
Where LinkedIn fits vs Instagram, TikTok, Facebook.
Blog · Strategy
Digital marketing strategy
How to weigh a high-CPC channel like LinkedIn against the rest of the budget.
Two ways to start.
Option 1. Book a 20-min call.
We talk. I learn about your business. You learn about how I work. No pitch deck, no pressure. If it is not a fit, I will tell you and point you at someone who is.
Book a callOption 2. Get the free audit.
Tell me your website and your industry. I spend an hour on it and come back with a report telling you exactly where you are leaking enquiries online. No call required. No follow-up unless you want one.
Get the free report