Search Marketing · Cork
Get found by people already searching for what you sell.
Search is the fastest way to grow a Cork business. Someone types your service into Google, sees your ad or your listing, clicks, and gets in touch. No interruption, no awareness building, just intent meeting answer.
I do Google Ads first because it works in weeks, not quarters. SEO comes in at month three as a compounding layer, when we have proof the engine works.
Realistic timeline
How long it takes. When ROI shows up.
Honest milestones with a rough sense of where you should be on returns at each stage. No "results in 7 days" nonsense.
Search marketing timeline
Week 1
Account live
Audit, keyword research, tracking set up, first campaigns running.
ROI InvestingWeeks 2-4
Data collecting
Real search terms come in. Weekly negative keyword sweeps. Early ad copy tests.
ROI Returns startingMonth 2
First optimisations
Cost per enquiry starts dropping. Best campaigns identified. Budget reallocated.
ROI ProfitableMonth 3
Results + SEO begins
Predictable enquiry flow. If paid is delivering, we layer SEO on top to start the long game.
ROI Scaling upMonth 6+
Compounding
Paid is humming, organic rankings climbing. SEO starts to reduce paid dependency.
ROI CompoundingWhat's in the service
Google Ads first. SEO second.
Two parts to search marketing. One you start with, one you grow into.
Google Ads (the main thing)
Search, Shopping, and Performance Max campaigns built around your highest-intent keywords. Conversion tracking set up properly. Weekly negative keyword sweeps. Ad copy written by me, tested against alternatives. Monthly reports in plain English.
When it makes sense: People are already searching for what you sell. You can spend at least €500 a month on ads. You need enquiries in the next 30 to 60 days.
From
€60
per week / per campaign
Billed every 4 weeks. €500/month minimum ad spend on top.
SEO (when paid is working)
Technical SEO, on-page optimisation, Google Business Profile management, local citation building, keyword strategy, content briefing. The work that compounds, paid for monthly, with measurable rank tracking.
When it makes sense: Google Ads is delivering by month three. You have runway to wait six months for organic to land. You want to reduce paid dependency over time.
From
€110
per week
Billed every 4 weeks. Add-on after month 3.
What's included
What I actually do for your money.
Ads work comes first. SEO work joins from month three. Each card is tagged so you can see which side of the engagement it belongs to.
Google Ads account audit or build
Existing account: free audit in week 1. New account: built from scratch around your actual goals and conversion paths.
Keyword research with buying intent
The right keywords are not the popular ones. They are the ones with buying intent. I find them, rank them by likely return, group them by campaign.
Campaign structure that scales
Search, Shopping, and Performance Max where they make sense. Segmented so we can see what is working and what is not.
Ad copy that does not sound like ad copy
Written by me, not by AI. Tested against alternatives so we know what gets clicks for the right reasons.
Weekly negative keyword sweeps
Half the job is stopping you from paying for clicks from the wrong people. Sweeps every single week, not every two.
Conversion tracking that works
If your conversion tracking is not in order, none of the rest matters. Set up properly via GA4 and Google Ads pixels.
Technical SEO audit and fixes
Site speed, indexability, structured data, broken links, redirects. The technical foundation that lets pages compete.
On-page optimisation
Meta tags, headings, internal linking, content depth, schema markup. Done page by page across the site.
Google Business Profile management
Critical for local Cork searches. Posts, photos, Q and A, review responses, NAP consistency across the web.
Landing page management
New landing page builds €200 one-time. Ongoing landing page management and conversion optimisation included in your retainer at no extra cost.
Monthly reporting in plain English
What we spent, what we got, what worked, what did not, what we are doing next. Five pages, no fluff.
Money where my mouth is
Money-back guarantee on every retainer.
Every Google Ads retainer comes with a 60-day money-back guarantee. SEO retainers run on 120 days. If the agreed result has not materialised in that window, I refund the management or retainer fee for that period or extend the engagement by a month free. Your call.
Detail is in the contract. The short version: I put money on the line because I am confident in the work. Ad spend itself is not refundable (it has gone to Google), but my fee is.
FAQ
Things people ask.
Do I need to provide ad budget on top of your fee?
Yes. The management fee is what I charge for my time. The ad spend is what Google charges to actually run the ads. Minimum monthly ad spend I recommend is €500. Below that the data is too thin to draw conclusions from.
What counts as a campaign in your pricing?
A campaign is a distinct campaign in Google Ads. One Search campaign targeting your main service is one campaign. A separate Shopping campaign is a second. A Performance Max campaign is a third. Most Cork SMEs start with one or two and add more once we have proof of what works. So your first month is typically €60 to €120 per week.
Why won't you start me on SEO?
Because SEO is the wrong first move for almost every Cork business. It takes 3 to 6 months to show meaningful results. I would rather you spend your first three months on Google Ads, see real enquiries, and then add SEO on top once we have proven the engine works. Selling SEO to a new client who needs enquiries this month is dishonest.
How long until I see Google Ads results?
Most clients see enquiries from day one or two. Optimised, profitable enquiries usually take 30 to 60 days because the first month is largely data collection. Anyone promising overnight results is lying.
Do you require a long-term contract?
Three-month minimum to start. After that, month-to-month. I need three months to do the job properly. After that, if it is not working, you stop paying.
What if I already have a Google Ads account?
Great. I will audit it for free in the first week and tell you what is working, what is not, and what I would change. If you decide not to proceed after the audit, no charge.
Do you do local SEO as well as traditional SEO?
Local SEO is the bigger lever for Cork service businesses. Google Business Profile, local citations, review management, and location-based content matter more than traditional link building for most clients. Included in every SEO retainer.
What if my landing page is the problem, not the ads?
I will tell you. Honestly. I would rather lose a client than take your money to send traffic to a page that will never convert.
If a fresh landing page is the fix, I can build one for €200 one-time, separate from your management retainer. Once it is live, ongoing landing page management and conversion optimisation is included in your retainer at no extra cost.
If your whole site needs work, that is a web design project.
Two ways to start.
Option 1. Book a 20-min call.
We talk. I learn about your business. You learn about how I work. No pitch deck, no pressure. If it is not a fit, I will tell you and point you at someone who is.
Book a callOption 2. Get the free audit.
Tell me your website and your industry. I spend an hour on it and come back with a report telling you exactly where you are leaking enquiries online. No call required. No follow-up unless you want one.
Get the free report